The prime duty of the restaurant menu covers is to protect the menu from damages. That is why the menu covers are made with strong and robust materials such as Pajco cover material. Pajco cover materials are strong and long lasting. It can protect the menu from external damages due to rough handling to a greater extent. Besides, it can protect the menu from damages caused by water and other liquids. This is the reason for pajco menu covers getting wide acceptance.
Apart from this prime function, restaurant menu covers can be used effectively as marketing tools. Here are five tips to make your restaurant menu cover an effective marketing tool.
- You should print the name of your restaurant on the menu cover. This will help to keep the name in the minds of your customers. It is always better not to fill the menu cover with more images. You can keep your logo and name on the cover. Printing will be easier in pajco menu covers and leather menu covers.
- While selecting the menu cover, you should always insist that it matching with your decor. The color should go in tune with the color of your interiors and furnishings. You should consider the size of the menu also. If it is an extra large, pajco menu covers will be the best bet. It is always better to keep a small menu and menu cover if it is a small restaurant with limited menu.
- Menu cover should represent the ambience of your restaurant and it should display the theme of your restaurant. For example, if you are running a classic restaurant and you are aiming at family customers, it is always better to keep the menu cover as simple as possible. When it is a wayside restaurant or casual restaurant with floating customers, it will be better to add the images of some special food items offered in your restaurant on the top of the menu cover.
- Offering special food items on occasions is a tested marketing strategy for restaurants. If you are following this strategy, you can add-a-page insert for exhibiting such items. This will help you to keep changing them frequently.
- Just like the menu covers and menu, tabletop tents can also be used effectively to market your restaurant. Menu cover creates the first impression in the minds of customers as menu cover will be the first thing they spot in the restaurant. The second thing that attracts their attention will be table top tents. If you provide information about your special food items or offers on it, it will certainly allure the customers.